Using a wide range of efforts, we help manage communication between your organization and your various target audiences — be they internal or external. We’re writers and public relations specialists, but we also come from the business world and understand the value of bottom-line results.
Our public relations efforts are designed to accomplish our clients’ goals.
When it comes to working with reporters, it may not take one to know one, but it sure does help. Having spent years in the newsroom ourselves, we know what reporters look for and how newsrooms work. We put that expertise to good use when developing pitches, press releases and preparing clients for interviews. It’s part of what’s made us so successful. Our efforts have landed coverage in media outlets nationwide – from USA Today to the Denver Post. Read more about our Media Relations successes.
Any good public relations effort starts with good planning. We’ll walk you through a process that not only clarifies your goals, missions and objectives, but also the strategies to accomplish them. This process also includes a situation analysis, which provides context for the situation at hand and identifies potential barriers; identification of primary and secondary audiences; a timeline and ways to measure our effectiveness.
A Warning: Without the right savvy and experience, this process can generate competing goals and strategies that get lost in a morass of ideas. We have special expertise in gathering and wading through research and information and distilling it into pertinent points that will inform successful strategies.
Whether it’s promoting a person, business, an opinion or an idea, we’ve got the words to get your point across in a clear and compelling way. We have experience crafting copy for everything from Web content to brochures to advertorials. Services include:
Read more about our Strategic Content strategies here.
We’ll increase awareness among the public, but it’s also important to maintain relationships with your close stakeholders, including employees, members and volunteers. Internal communications can range from everything from newsletters to “coffee talks” with top executives.
Do you have the right people on your board? Have you identified and engaged the right individuals and organizations to help champion your message and your organization? We have a long history of working with the business community and in the political world. Based on our knowledge and experience, we’ll leverage relationships to help cultivate volunteers, supporters and champions of your organization.
Social media can be a powerful tool for understanding, responding to and attracting the attention of your target audience. Social media allows you to disseminate information quickly and can be a useful tool for enhancing awareness and brand image.
Many other firms use a cookie-cutter approach to customer service training that does not reflect the needs and processes of a specific organization. Our training is tailored to you. Staff come away with a sense of their critical role in the organization and the confidence to address patients’ problems and concerns.